Unknown London set themselves off for a blockbuster December after their huge Black Friday and they made the most of this momentum.
Their AW20 collection saw them launch an eye-catching red vegan leather piece along with an all red classic of theirs, the Rhinestone set.
The brand went further than just clothes, offering free tracksuits for anyone that got ‘Unknown 4 Life’ tattooed on them. The fan loyalty was mad to see.
Unknown then took a trip to Japan to plan their moves in 2021 and went on to appear across the billboards in Shibuya.
If this wasn’t enough, the label then teased the baby blue version of their Rhinestone set that dropped on New Year’s Day. Another instant classic.
Images courtesy of Unknown London (@unknownlondon).