LES GENS are doing it for the Midlands and the people

When your brand name translates from French to English as ‘the people’, you need to have them at the centre … More

Cernucci are changing the jewellery game

Cernucci are changing the jewellery game one pendant at a time. From sell-out football pendants to ice cold chains, this … More

Bernot Fate on their approach into minimalism and craftsmanship

When B.FACE became Bernot Fate, it signalled a new era of minimalism and craftsmanship from the London-based brand. “Personally, when … More

Sold-out Sunset Sweater success confirms Cetra Visions as January’s Brand of the Month

When Cetra Visions teased their ‘Sunset Sweater’ seven weeks ago, the buzz was insane. On the pre-release, it was even … More

Fusing London with basketball legends, Ultralight are creating collection pieces not clothes

Founded from South East London, Ultralight are a “creative outlet” infused with basketball inspiration. From their ‘Dream Team’ design released … More

Vegan leather and umbrellas catch the eye for December’s Brand of the Month Unknown London

Unknown London set themselves off for a blockbuster December after their huge Black Friday and they made the most of … More

ZEROTWOZERO bring their logo to the fore with their debut long sleeve

Everyone needs logo tees from their favourite labels, and London-based ZEROTWOZERO (Z2Z) have provided exactly that with their ebut long … More

The streetwear brand combining techno, memes and metal-heads: Wear? Magazine interviews Absüre

Failure demotivates. Yet, without significant failure, Absüre would have never been brought into existence. After suffering three knock-backs at graphic … More

‘Face Tats & Q-Zips’ Editorial by Latent Goods

A Wear? Magazine editorial piece courtesy of: Designer: Ted Gibson (@teddygibs) Photography: Matt Nutschel (@mydoormatt) Models: Calio Franks (@whoslilbuddha) Clothing: Latent … More